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# Pressure test the company before investors do.

A SCALEUP.report investment readiness check is a fixed-scope commercial 360° assessment of a growth company, commissioned by its own founder or CEO, from €500. Founders and CEOs can commission SCALEUP.report before fundraising, a transaction, or a major scaling phase. It objectively tests priorities and current plans, reveals scalability gaps, and shows how investors are likely to interpret the business.

## Build a more credible investment story

Connect market opportunity, traction, scalability, leadership capacity, and capital needs into one evidence-backed story.

## Rehearse the hard questions

Identify weak evidence, inconsistent metrics, likely objections, and the questions most likely to surface in investor meetings.

## Enter the data room prepared

Map missing evidence, fragile assumptions, ownership gaps, and operational weaknesses before diligence begins.

## Understand the company's risk narrative

See which issues may influence valuation, terms, milestones, governance, or the perceived need for investor intervention.

## Align the leadership team

Create one objective view of priorities, plan quality, execution dependencies, and the improvements that matter most.

## Improve the business-not only the presentation

Convert findings into a focused 90-day plan with owners, evidence milestones, and review cadence.

### Independent preparation-not a guaranteed investor endorsement.

The report helps leadership validate priorities, challenge current plans, expose scaling constraints, and address weaknesses earlier. Credibility still depends on independent judgment, evidence discipline, and transparent limitations.
- Objective priority and current-plan cross-check
- Scalability and execution-gap map
- Investor meeting and due-diligence rehearsal
- Priority fixes before the next investor interaction

## Make scaling with a clearer view.

Investors can scope a decision assessment. Founders and CEOs can validate priorities, plans, scalability, and investment readiness before outreach or due diligence.

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### What the readiness check actually examines.

Every SCALEUP.report runs the same twelve SCALEUP.report dimensions. Six of them carry most of what a founder or CEO is asked to defend in an investor process.

#### Revenue & GTM

Whether the go-to-market system can produce predictable, efficient growth beyond founder-led or opportunistic selling: ICP clarity, pipeline quality and conversion, sales capacity and channel fit, forecast discipline.

#### Pricing & unit economics

Whether growth creates or destroys economic value: pricing architecture and willingness to pay, contribution margin quality, CAC, payback and sales efficiency, expansion economics.

#### Customer evidence & PMF

The strength and breadth of customer pull: concentration and cohort quality, retention and expansion, use-case depth and switching cost, referenceability.

#### Organisation & talent

Whether the organisation can absorb the next stage: organisation design and role clarity, critical capability gaps, hiring and performance systems, accountability and culture.

#### Leadership systems

How leadership actually decides: decision rights and operating rhythm, founder and executive alignment, conflict and escalation patterns, bench strength and succession risk.

#### Capital efficiency

Whether capital is deployed against the highest-value constraint: planning and forecasting quality, runway and scenario visibility, resource allocation discipline, burn quality.

The remaining six ‐ market & category, product strategy, technology, data & AI, operations, governance & risk, and investment & value creation ‐ are set out in full on the SCALEUP.report methodology page.

### What the founder actually receives.

The same artefact an investor would commission, addressed to the person who has to act on it.

#### In every level, from SCALEUP.report SIGNAL (€500)

- A proceed / verify / pause signal against the twelve dimensions
- Top risks and upside levers, ranked
- An evidence and unknowns map ‐ what is proven, what is merely asserted
- The priority questions an investor is most likely to ask next
- An IC-ready decision brief you can read before they do

#### From SCALEUP.report FULL 360° (€2,500) upward

- Senior interviews and a direct challenge of your own evidence
- The investment thesis stated back to you, with its failure modes
- Red flags, dependencies and unknowns named explicitly
- A prioritised 90-day plan with owners, milestones and review cadence
- A leadership readout for the founding team and board

SCALEUP.report FULL 360° PLUS (€4,500) adds a consent-based leadership and psychometric layer. Compare the three levels.
